An interior view of D. Eiche Firestone Service located on the southwest corner of 12th and N Streets, Lincoln. The showroom includes display tables with automobile accessories (including fender flaps, sun visors, and floor mats), parts, tires, and tools. Signs hanging from the ceiling advertise: "Trade Tires Today" and "In Lincoln 25 Years with Firestone Tires."
According to Polk's City Directory of Lincoln, 1939, Dee Eiche owned D. Eiche Firestone Service which "provided Firestone tires, batteries and automobile supplies, brake service, tire service and motor tune up service."
